Concept Creation. Style Guide Creation. Type Treatments. Consumer Products. Art & Photo Direction. Logo Design.

Inspired by the electric and luxurious Miami lifestyle, Super Bowl LIV invites the world to the ultimate South Beach Experience. Our goal was to translate the power and excitement of this world-wide event through stunning visual creativity. This 3-year project included concept development, photo shoot direction, design direction, and months of visual concepting across multiple platforms. The end product visually identified power and elegance, and the overall concept truly resonated with Dolphins ownership and NFL Senior Leadership.